A step-by-step guide to create a professional-quality television pitch that expresses your unique vision and creative voice.

For screenwriters who already have an outstanding half-hour pilot sample, and want to be prepared to pitch that show or their next show;

For screenwriters who don't yet have an outstanding half-hour pilot sample but are curious about the process of pitching

This course takes you from…

I don't know where to start ➡️ industry-ready pitch script
I keep hearing all these different things about how a pitch "should" be ➡️ a holistic understanding about what a pitch needs to accomplish and an expansive point of view about how to do that
Anxiety about crafting a pitch that will make a buyer say YES ➡️ confidence about sharing your vision and release of control over the outcome

No one can guarantee a "successful" pitch - i.e., an attachment or a sale.

I can guarantee that you fully communicate your idea for your TV show - that you SHARE YOUR VISION - in a way that is credible and professional (the way I do it and no one seems to have a problem with ¯\_(ツ)_/¯ )

Who am I?

I’m Julia - I’m a Los Angeles-based screenwriter, writing coach, and postpartum doula/lactation educator. I started my career in entertainment as a development assistant for Modern Family star Ty Burrell’s production company before, sitting in on A GREAT MANY PITCHES from professional TV creators pitching to my bosses, or pitching WITH my bosses to buyers. That experience prepared me to sell my original multicam pilot YOURS, MINE & PAUL’S to 20th Century Fox Television in a competitive situation; it later sold to ABC with Ty producing and Sarah Hyland attached to star. My next pitch, MARRIED WITH FRIENDS (also a multicam), sold to CBS in the room; I then went on to adapt the Israeli TV series THE STYLIST into a feature film for Amazon Local Originals. Since then I've developed and pitched multiple original TV shows that are in various stages of the development pipeline, none of which I can quite talk about in a public bio, but I am currently actively pitching.

During the 2023 writers’ strike, I staved off credit card debt (kind of) by teaching pilot writing classes through the Upright Citizens Brigade Training Center, and discovered that not only could I do, I could also teach :) I am now a sought-after screenwriting coach with an in-depth curriculum for three-act structure in half-hour pilots. After observing my students’ challenges that could not be addressed by understanding how an effective pilot is structured, I developed tools to help screenwriters to overcome procrastination, writer’s block, and career stagnation, including paradigm-shifting courses on networking and pitching. My coaching has been described “a magical drug,” “a godsend,” “perceptive as hell” and “legit brilliant.”

The course

Intro & Lecture (25 mins)

Life of a TV pitch
Pitching reframed
Common misconceptions about pitching

Structuring Your Pitch (25 mins)

How to arrange the information you're sharing with your listener (and WHY!)
Editable template you can use to write your pitch right now!

Example Pitch (25 mins)

Julia delivers AN ACTUAL PITCH she really gave in 2023 to ABC, NBC, Netflix, and more
PDF of the script of that pitch so you can read along

Q&A (1 hour)

Questions from early-career screenwriters just like you answered by Julia, including...

Do you seriously not need a visual aid?
When and how should I attach other writers to my project?
How should I use comps in my pitch?
What is the ideal word count for a log line?
How many characters should I describe in my pitch?
What’s the right level of detail for describing the overall arc/vision of the full season of TV?
Do I need a bible?
What are serialized vs. episodic comedies?
How long should a pitch be?
Is 10 pages of script enough for an unproven writer to convey their writing style?
Is an agent required to get any type of meeting set up?
How should I prepare for listeners’ questions about a pitch?
How should I structure the pilot story section of the pitch?
What should I do if I hear of a show out there that's similar to mine?
Is it okay to read from a pitch script?

Plus...

1 FREE month of Client Office Hours so you can ask Julia any follow up questions you have
$99 off Your Amazing Half-Hour Sample

This is for you if...

You already have a strong, polished TV pilot script and you want to prepare to pitch it (or your next TV show)

You don't yet have a strong, polished TV pilot script but you're curious about or intimidated by the process of pitching

This is not for you if...

You are looking for a guarantee that you will sell your TV show (do not trust anyone who promises this)

You will be unable to move forward without Julia "signing off on" your work at every step (if so, check out 1:1 coaching!)

Writer

"Not everyone who can “do” can teach, but dear God, can this woman teach. I wish I’d found her 15 years ago; it would’ve saved me a lot of heartache. Julia is an intuitive and prepared teacher. She is fully present in the class and has always spent time living in the world of our scripts beforehand. Her notes and guidance are super specific to each project, and she freely shares her insights, wisdom, and ideas. She isn't stingy or self-indulgent with her thoughts. There’s literally no ego—she just wants you to succeed! (I’ve had some teachers say they didn’t want to give specific advice without receiving a writer’s credit. Let’s be honest, when I sell something, I will be begging Julia to write on it, and she can have all the credits she wants!)

On top of her preparedness, she is straight-up talented. I’m in awe of the warp speeds at which her brain moves, always thinking of fresh perspectives and multiple angles. She’s direct while being kind and open-minded. Sometimes she’ll say, “Take that note or don’t, but I’d take it.” Other times she will say, “Nope, I take that back. Thank you for defending your choice. Here’s how to make that choice stronger…” (Excuse the paraphrased quotes, but you get the idea.) Her willingness to engage in constructive dialogue is truly inspiring.

Julia's classes are structured in a way that provides just the right amount of guidance, allowing for freedom and creativity within a safe and supportive environment. She ensures that every participant feels heard, and I can confidently say that I have become a better writer and thinker because of her class. I saw tremendous growth in my classmates as well. From newbie writers to cynical professionals, anyone could benefit from Julia’s expertise."